Bell inequalities are important tools in contrasting classical and quantum behaviors. To date, most Bell inequalities are linear combinations of statistical correlations between remote parties. Nevertheless, finding the classical and quantum mechanical (Tsirelson) bounds for a given Bell inequality in a general scenario is a difficult task which rarely leads to closed-form solutions. Here we introduce a new class of Bell inequalities based on products of correlators that alleviate these issues. Each such Bell inequality is associated with a non-cooperative coordination game. In the simplest case, Alice and Bob, each having two random variables, attempt to maximize the area of a rectangle and the rectangle’s area is represented by a certain parameter. This parameter, which is a function of the correlations between their random variables, is shown to be a Bell parameter, i.e. the achievable bound using only classical correlations is strictly smaller than the achievable bound using non-local quantum correlations We continue by generalizing to the case in which Alice and Bob, each having now n random variables, wish to maximize a certain volume in n-dimensional space. We term this parameter a multiplicative Bell parameter and prove its Tsirelson bound. Finally, we investigate the case of local hidden variables and show that for any deterministic strategy of one of the players the Bell parameter is a harmonic function whose maximum approaches the Tsirelson bound as the number of measurement devices increases. Some implications of these results are discussed.